Consumer Durables

The lines between online and offline are blurring as consumers are looking for a seamless experience and are better-informed, thanks to ample availability of information on the internet. 50%* growth in searches for “store near me'' shows that the majority of users now engage online before they finalize and walk to the showroom to buy the product.

We understand the challenges your retail locations face when consumers can order any product with just a click of a button. How do you then ensure that you are able to stand out in the crowded marketplace which does not only include competition from local shops but also from e-commerce platforms? How can your physical stores reap the benefits of the consumers increasing dependence on digital channels ? How can they be present during these shopping micro-moments when people have a need or desire to purchase a product and they begin their journey online?

Delight Customers and Drive Revenue

85%^ of shoppers don’t always have a specific product in mind when they search the category they’re interested in and it is this time when as a brand you can stand out in the noisy world. Our proprietary data distribution & optimization engine ensures that your locations start showing up in the search results when the customer uses a relevant search term across Google, Facebook, voice assistants, navigation services and platforms.

Through our automated & integrated local cloud’s control centre, SingleInterface ensures every location is consistent across the digital ecosystem with accurate information. We do this . by verifying, sanitising & augmenting your data which is then published across our publisher network., This helps in building awareness amongst your location’s prospective customers by showing them relevant content which truly represents your business. Integrating immediate response call to actions such as “ Call now”, “Buy now” or “Chat with the store” builds a layer of convenience which, due to coronavirus, has emerged as a critical step in the customer journey.

Build consideration and trust currency.

76% #of people who search on their smartphones for something nearby visit a business within a day and 56%** read reviews before making a purchase. They spend their time researching the next air conditioner, fridge, or washing machine that they intend to buy.

Harness the power of sentiment analysis and enjoy a single view of all your reviews with our direct integration with Google My Business Reviews platform. Acknowledge happy customers, address negative feedback, analyze and engage productively to answer queries around products, features to build trust even before the customer steps into the store. Zoom in or out to specific regions or dealers to see the state of your ratings and learn where to focus your attention.

With our user based access, your dealers can also get access to their store’s reviews & ratings from an online dashboard or a mobile app.

High Purchase Intent, High conversion

We enable hyperlocal commerce enabled through local product catalogue & inventory Integration. We create highly optimized local pages which rank high in SERP to allow you to showcase products, models, prices, offers, and inventory all at a go. You can track the complete funnel from searches to leads to purchase and provide your customers -Buy Online Pickup In-store(BOPIS) experience.

Our award-winning hyperlocal paid marketing platform “Spotlight” takes quick actions to cash in the high intent micro-moments as seasonality or a new product launch. Create, manage & report highly targeted hyperlocal campaigns on Google & Facebook networks to facilitate instant call and transfer leads in real-time to drive sales.

Our proprietary tool - Smart Landing Pages configured as per different products or promotions integrating various call to actions helps significantly in conversion rate optimization ( CRO ). Create Multiple dynamic landing pages for each of your dealerships and reduce your Cost per Lead ( CPLs ) and Cost per Transaction ( CPT ) to improve your ROI.

Smart integrations

Integrate with our highly secure and modular system to maintain a consistent brand image at scale and a top-class Phygital experience that makes your brand shine.

Enjoy real-time integration with your Google Merchant Centre feed, Lead management systems, and CRM for leads and calls across infinite products, inventory, and variations. Give your consumer the in-store experience when he is in “Buying mode” from his comfort zone, reduce lag time, increase your sales and ROI. Once your inventory is integrated at a location level, use the feed to power Local Inventory Ads ( LIA ) on Google.

Explore new opportunities as integrating and assisting customers to shop through Whatsapp/ Chatbots/ IVR or give them a virtual tour of your services* all at a go from a SingleInterface.

Scope of services

• Specifically created module for Consumer Durables to ensure brand parity and updated information across each and every dealer at a local level.
• Easy to manage, analyze and create unique buying options in regional languages across products during new launches, sales, or seasonal offers.
• Enjoy the widest coverage across all relevant search engines, directories, and navigation services as Google, Facebook, Bing, Maps, and many more.
• Build trust and streamline your online reputation with our AI-driven review management system.
• Flexible workflows support the processes and controls of your business so you can give users/dealers/ franchisees as much or as little access to respond to customers as you’d like.

Get in Touch

Schedule a call right away. Let us together build a hyperlocal strategy.